Freeing Fortification - Freeing the power from within

Fearless: daring and innovative burst of energy and optimal efficacy. Passionate: full-range of red spectrum moving throughout. Invigorating: dynamism and aliveness of the graphic in its totality.

Before / After

How does “freeing fortification” look like?

We need an icon that conveys freedom and strength. A symbol that represents powerful energy emanating from the inside.

To enjoy liberty. To be released from restraint. Freedom that’s anchored in assurance from maintenance and care.

we wanted Mega Red to harness meaningful associations making it vital, full of vigor and power. If we are fearless, passionate and invigorating, then we should have an icon that conveys a powerful energy emanating from the inside.